the most popular job search on the world's biggest job board is...
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Do you know what the number one, most popular job search is on the world’s largest job board? Keep reading to find out the answer and how you can make it work in your favor. Imagine yourself ….You’ve got a big event– a black tie affair. Your wardrobe needs a refresh for such an occasion, so you set out on a Saturday for shopping. You hit the Mall. You visit all the stores that you think are relevant, endlessly sifting through racks with that “I’ll know when I see it” attitude. You drag an armload of options to the dressing room, which is dingy, dusty and that fluorescent lighting doesn’t help. You’re tired. You’re becoming discouraged. Your family is calling asking what’s for dinner. And you thought shopping used to be fun. You leave. Mission unaccomplished. A day wasted. Arriving home to your 20 year old daughter, you unload your frustrations. She listens quizzically, then politely and quietly grabs your phone. You’re so tired that you don’t care. She taps away for about 5 minutes and then returns the phone to you, saying, “A box will be here on Monday with 5 dresses to choose from. Now, what’s for dinner?” The answer to the most popular job search from above is— a blank search. This bears repeating. The number one job search in the world is a blank search. Effectively, the job seeker is saying “tell me, tell me what is available that I would be interested in.” Millennials/Gen Z and quickly behind, Gen Alpha, don’t search. Period.They’re comfortable telling technology pertinent information about themselves and let technology do the work on their behalf. Platforms like TikTok, YouTube, Amazon, Netflix, Stitch Fix, and DoorDash (this list could go on) already know their users, understand their preferences, and effortlessly deliver the next video, beauty gadget, movie, outfit, or meal tailored just for them. And yet, traditional job board/ recruiting efforts hinge on the job seeker performing a “What + Where” search with the post-n-pray method that the right candidates will see their listing. This is not the future of hiring. If you are not using an App-first platform, like foh&boh with our Jobget & Snagajob family, that proactively engages users through algorithms—focusing on what they know about the user rather than just what the user searches for— then you are being outperformed by those that are. Let’s go back to our dress shopping experience. The box of five dresses arrives and to the surprise of the shopper, she loves 3 of the 5 dresses, thinking I never would have picked these off the rack. They fit me so well, making me feel like a million bucks! What if that was your job post? It can be if you get off the squeaky marry-go-round of the old days. Your open role surfacing in front of someone who never thought about applying for your job, but has the right interests and skill sets and is thrilled to have found a job that they enjoy. call me, Mary Pillow |